IRECMS Dubai GOLD Awards: ANACITY wins Best Digital Transformation of the Year

ANACITY emerged as the clear leader at the Proptech IRECMS Dubai Awards 2023 held recently at the Mövenpick Grand Al Bustan, bagging three GOLD awards – Proptech Company of the Year, Most Innovative Initiative of the Year, and Best Digital Transformation of the Year. In this article, we explore ANACITY’s digital transition for a leading developer in the MENA region.

Best Digital Transformation

ANACITY digitally transformed a leading developer in the Middle East region through a white label app. Here are some of the features: 

App-based transition 

While traditionally, developers and community managers have depended on one-on-one personal connections, today, every user expects an app-based experience. Consequently, the developer was looking for an app-based interface to ease, streamline, and maximise customer engagement. 

With 13+ years of experience, ANACITY is the leading app-based community management solution in India and the MENA region. It enables residents and property owners to pay service charges, book facilities, approve visitor entries, and communicate with others. 

White label development 

The developer wanted the app under their own logo. But since this was not their core competency, they opted to look for white label solution where an expert would build their app for customer frontend, backed by an ERP (Enterprise Resource Planning) platform for backend processes. 

In response, ANACITY created a white label app for the developer under their own brand with a customised User Interface. The app was designed to meet the developer’s different requirements. With more than 13 years of experience in app-based community management, ANACITY successfully carried out the digital transformation of the developer’s entire portfolio. 

Read more about the benefits of white labels by ANACITY here

Unified customer experience

The lack of a unified customer engagement platform is one of the persistent issues faced by developers when digitally transitioning their community engagement. As a result, they have to deploy different solutions, resulting in a fractured experience for the user. 

ANACITY resolved the challenge in digital transformation by unifying the entire user journey on one app, from post-construction to post-possession. Post-construction, property buyers can check updates on construction status and installment payments before moving in. The residents seamlessly move to post-possession mode once they move in. Thus, they can use the same app to pay their service charges, book facilities, and approve their visitors. 

GCC capability 

The third part of the developer’s requirement was to resolve their lack of technical expertise in supporting the app and their community management services. ANACITY resolved this by deploying a dedicated team within the larger GCC (Global Captive Centre) in Bangalore. The team comprises of off-shore scrum managers, project managers, back end engineers, front end developers, UI UX specialists and Android/IOS developers complemented with QA experts. 

The GCC supports a Vertical Management Software application within the niche cross-border real estate tech and Proptech ecosystem.

If you are looking for digital transformation of your community or want to know more about white label solutions by ANACITY or its GCC capabilities, contact us at or visit